File size baselineīefore you build your creative, it's essential to understand your publisher's ad serving specifications. The publisher's ad server may use a different means of compression, so it's a good idea to check with your publisher to resolve potential disagreements over compressed size calculations. If you're not using Google Web Designer, you can download a free copy of gzip, compress them on your local workspace, and inspect the file size. Google Web Designer compresses creatives with the free software gzip. In Google Web Designer, click Publish > Publish locally to view Total Size (Raw) in the publish dialog.
In Studio, check your Total file size in the Manage files step of the.Get started with Google Web Designer Check your file sizeīefore reducing file size, check out your current file size and review the following guidelines and terms. It you insist on using DoubleClick Studio to create your HTML5 creative (not always recommended, especially for very simple animation as output from Studio is often heavy from a file weight standpoint), the use of Google Web Designer in conjunction can offer some additional output/compression settings. In addition, Google Web Designer has built-in compression for images and code, Google web fonts support, SVG support, CSS animation support, and more. Google Web Designer's animation tools and components make it a comparable alternative for Flash users. Google Web Designer is a web application for HTML5 development that's integrated with DoubleClick Studio and Asset Library.
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